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How to Halfway Wholesale: #4 Expanding Your Circle

The whole point of doing a major wholesale show is to put your work in front of many, many targeted store buyers. But maybe you just don’t need a lot of stores carrying your work right now. Maybe it’s...

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How to Halfway Wholesale: #5 Do More Reading!

This is one of the most fun tips you’ll ever get about how to build your wholesale business: Read more magazines. Stores and galleries pay big advertising bucks to attract customers. They advertise in...

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How to Halfway Wholesale: #6 Tell Them Why You Love Them

A reader responded to a post yesterday, saying, I am at a complete loss as to WHAT to include in a letter or email to a store/website that I would like to carry my stuff. I am afraid of sounding...

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How to Half Wholesale: #7 Network With Others

Networking was the buzz word in the 80′s and maybe you hate the word as much as I do. But it works, so just do it. By networking, I don’t mean badgering everyone you meet at parties, the grocery store...

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How to Half Wholesale: #8 The Catalog Dilemma

The biggest problem when contacting store owners outside your region is how to let them know exactly what they can buy from you. Their first question is often, “Do you have a catalog?” Buyers love...

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How to Half Wholesale: #9 Work with Reps

Eighth in a series of how to grow your wholesale business in a small way…. What is a rep? I believe it’s short for “sales representative”. It’s a person who carries either actual samples or very good...

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How to Half Wholesale: #10 Work with Ads

Ninth in a series on how to grow your wholesale accounts in a less majorly way…. If you have deep pockets and lots of patience, you can use advertising to grow your wholesale business. The problem with...

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GETTING PAID–Make Sure You Do!

We interrupt our normally-scheduled series on cleaning your studio for this public service announcement. (Oh, I’ve always wanted to say that!) I wrote a long post on a wholesale crafts forum, and...

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A MAN SHOULD NEVER GAMBLE….

Deciding if you should do a wholesale show. When people ask if they should do this big-name show or that new wholesale show, I think of that old song by musician David Bromberg…. “A man should never...

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CLIMBING OVER ROAD BLOCKS

One person’s ‘roadblock’ is another person’s mountain pass. (This article was originally published January 18, 2003. In the eight years since then, many of the “insurmountable problems” mentioned here...

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RETURN TO ME (NOT!)

Oh, just give it away! A few years ago I wrote a series of articles about selling your work in stores and galleries. I covered all the ins and outs of consigning and wholesaling, the good, the bad, and...

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